| The
Ecotourism Market: Opportunities and Cautions for Oregon is a
publication designed to answer the many requests about
ecotourism development opportunities.
There was
a need to address the requests with a clear definition of what
this type of tourism is and how to develop it. The publication
is an introduction to the process of building sustainable nature
and cultural travel related businesses while preserving natural
and cultural resources. The publication profiles appropriate
products/services, analyzes the traveler, and addresses
marketing opportunities.
Egret
designed the publication, including writing the content.
Production of a marketing brochure for nature-based (or
ecotourism) businesses followed. |
