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Belize
–
Destination Mangroves |
| The
Minister of Tourism and the Environment of
Belize approached Egret Communications with two problems: 1)
Belize
City
had
not succeeded in developing as a tourism hub, and 2) a mechanism
needed to be created to cause the people of
Belize
to
protect and value their coastal wetlands.
Destination Mangroves was a campaign Egret
designed to address the two problems simultaneously, as well as
several other important issues affecting
Belize
and
its tourism and conservation communities.
The project involved resource assessment, infrastructure
assessment, current hotel and tour operation capability
assessment, knowledge level assessment, conducted sessions to
bring various components of the tourism and conservation
community together and into cooperation, design and
implementation of an international conference introducing Belize
City and its surrounding environment as a tourism destination,
magazine advertising and media interface, publication design,
education of tourism industry in international ecotourism
standards and expectations, coaching the tourism community on
operational procedures and presentation to international travel
writers and tour designers.
As a result of this project new regulations were put into
place, the protected mangrove areas were increased, and tour
operators expanded mangrove tour offerings from
Belize
City
as
a way to view wildlife. |
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All
images and text on this site are copyrighted by Egret
Communications,
Bob Harvey, or Diane Kelsay.
Use in any way requires written permission. |
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