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Juneau
,
Alaska
is the state’s capitol and is a small community clinging to
the shoreline between deep fjords and steep glacial mountains.
The Borough of Juneau and surrounding areas are rich in
exciting natural features and culture.
In the last decade, cruise ship tourism has nearly
tripled, flooding
Juneau
with nearly 700,000 visitors over a five month season.
Helicopter and float plane flightseeing, pollution of the
nearby ocean by cruise ships, and volume that overwhelms small
community infrastructure have created conflicts among the
citizens about the current practices and future of tourism.
In
the spring of 2001, Egret Communications and ARA Consulting (a
division of KPMG Consulting Ltd.), contracted with the City and
Borough of Juneau to build a plan for tourism that seeks to find
common ground between business interests and community wants and
needs. The planning
process employed a number of public participation mechanisms to
identify desired outcomes and potential courses of action.
The process identified a tourism path that can be equally
supported by the community and the businesses.
The
Egret/ARA team used tourism engineering principles to analyze
potential outcomes from tourism alternative future scenarios.
Our team worked with all stakeholders in
Juneau
and with the cruise lines to turn this situation into a win-win
opportunity. |
