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| La
Ruta del Café Overview |
| Concept: |
Development of
coffee-related tourism experiences in the coffee producing
communities of Mexico
and Central America. The approach will
yield a tourism product similar to wine country tourism in the
Pacific Northwest
and California
. |
| Benefits: |
- Coffee
tourism will augment the economies of coffee growing
communities, helping shield them from unpredictable world
coffee prices
- Experiences
in coffee producing communities and on site tasting of
Central America’s fine coffees will build a constituency for
Central America's coffees and the businesses that sell directly to
consumers
- Interaction
between visitors and coffee communities will increase
rapport between Central and
North America, promote understanding and respect, and improve regional
perception
- Key
coffee related tourism products can enhance the relationship
between coffee producers and international coffee
professionals
- Coffee
tourism will become a “deliverable” tourism experience
to broaden the tourism offerings of host nations and regions
- Coffee
tourism will, often, be packaged with natural, cultural, and
soft adventure tourism experiences in the host countries and
regions
- Stabilization
of coffee economics will enable coffee producing regions to
improve environmental stewardship
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| Organizational Structure: |
- Not
for profit organization
- To
be registered
in US, Canada, Mexico
and throughout
Central America
- Board
of Directors
- International
Advisory Board
- Management
Team
- Project
partnerships for development of coffee related tourism in
target coffee growing regions of Mexico
and
Central America
|
| Coffee Growing Regions: |
Coffee
is grown from Oaxaca
and Chiapas
in Mexico
through
Central America
to
Panama. The higher
altitude areas with key soil and climatic conditions in
Mexico
and
Central America
support the production of higher quality hard bean Arabica
coffee.
The
region has long produced much of the world coffee volume,
providing dried unroasted beans to wholesalers for worldwide
distribution. In
recent years, with the development demand for gourmet coffee,
high quality coffees from Oaxaca,
Mexico; Antigua, Guatemala; and Tarrazú,
Costa Rica
have begun to gather attention for quality.
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| Appreciation: |
La Ruta del Café is
grateful for collaborative and material assistance from
the Organization of American States, the Costa Rica Tourism
Board, Los Santos Chamber of Tourism, Grupo Latino Americano del
Exportadores, Egret Communications, and DM Russell Consulting
during the early phases of this project. |
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